The b3000+ Alan Knipe StarRez Innovation Award 2019
Winner: 3 Phase Marketing
The Business 3000+ Awards are open to businesses that:
- Have an head office, branch, office or outlet within the City of Melbourne municipality
- Are a business with no more than 30 full-time employees or part-time equivalent
- Qualify to enter one or more of the six Awards categories
Each entry should be concise and respond clearly to the entry requirements and the Judging Criteria.
The online submission should comprise of the following materials written or attached:
- Nomination Form (online) including contact details
- Brief company overview for promotional purposes (max 200 words)
- Company logo in jpeg format for promotional purposes
- Your written response to the Judging Criteria
- Links (URLs) and images can also be included to support your application.
- Dot points are acceptable
- Use word limits as a guideline only
- Postal copies are not accepted – all entries are online
Create a Word or PDF document which addresses the following judging criteria.
We recommended an average of 200 words for each of the 8 criteria areas.
- Company Overview:
Briefly describe your organisation and the product or service you offer. Background and a succinct overview of the product or service offering.
- Unique Selling Proposition / Competitive advantage:
What is unique about your offering? What makes people purchase / use your organisation’s product or service over another?
- Target Market:
Who are your customers and where do they come from?
Outline any characteristic that distinguishes your target market from others, eg. where they live or work, age-group, business sector, buying behaviour etc. You may include figures or market research to demonstrate.
- Distribution Channels:
How do you sell or distribute your organisation’s product or service? This could be one or a combination of: direct via shop front or office, via third party re-sellers, online, etc. Any analysis you can provide around this will help.
- Growth Projection:
What are your growth projections for the next 1 – 3 years? Please explain the basis on which these assumptions are made. These may include current & projected annual turnover, market share, staff numbers, increased / differentiated offering.
- Promotional Strategy:
How do you promote your organisation’s product or service? How do your customers know about your product offering?
- Your Business Story:
Understanding that pro-forma questions don’t always give you the opportunity to represent your business and its unique offering in the way you’d always like, please take this opportunity to provide us with more information. This could be a ‘case study; story from a client / partner / supplier; vignette of your experiences / journey; or an example of how or where your business has made a difference to someone, somehow, somewhere.
- Specific Innovation Award Criteria:
What innovation (product, procedure etc.) has your organisation introduced? Describe how your innovation is unique/different to other competitors. In your response outline what problem it has solved, or situation it has improved. (150 words)
Is this a completely ‘new’ innovation (invention); an incremental innovation (enhancement or current product, service or procedure); or are you incorporating expertise / developments made by others into your own? (150 words)
Attach your response in a Word or PDF document to the online nomination form: https://form.jotform.co/MBNb3000/Awards2019
Awards Enquiries: email@example.com
An independent panel will be announced in 2019 as assessors of the 2019 Business 3000+ Awards winners. The judging panel will review each submission and rate according to the Eligibility and Criteria. The judges’ decision is final and no correspondence will be entered into.