New Business
ROOFTOP CINEMAS
In 2007 Rooftop Cinema opened its doors atop the iconic Curtin House on Swanston 
Street in the city. Providing a combination of art house film, fresh food and beverages, fake grass, deckchairs and the best view in Melbourne, it quickly became one of the most sought after entertainment experiences in the city, attracting tens of thousands of patrons annually.
On the back of over $1.2 million dollars of positive publicity in its first season, Rooftop Cinema has grown substantially year by year, attracting greater sponsorship revenue and stronger ticket sales – all while maintaining its cachet and reputation as one of the coolest and desirable outdoor entertainment experiences in the world.
Our objectives are simple: We set out to build one of the most beautiful cinema experiences in the world, underpinned by a robust sponsorship model and marketing strategy to drive revenue. Now that we have achieved that with one site, our objective is to extend the concept to numerous sites in numerous cities.
Community Award
MIND
Paul Ashton – General Manager Community Relations
Mind is a professionally managed Not for Profit organisation with 30 years experience in 
supporting people in their journey of recovery from mental illness. It is run by a Board of Governors with the support of an Executive Management Committee who have expertise in Finance, Marketing, Business Strategy, IT, and Service Delivery, as such it is able to mentor new staff into the organisation and assist smaller NFP’s in addressing critical business issues
Mind is a leading non government, not for profit whose role is to support the recovery of people with a mental illness and those who are homeless or at risk of homelessness to; rebuild their lives, reconnect with family, friends and the community and rediscover the joys and meaning of life that we all take for granted.
Mind operates over 60 programs in Victoria and South Australia, ranging from Residential Rehabilitation, Outreach, Respite and Day Programs to a major 10 Art Exhibition at Federation Square each year.
Mind actively works with some of the most marginalised and stigmatized peole in the community, those with low prevalence, severe mental illness and the homeless to support them in rebuilding their lives.
9455 7906 | pashton@mindaustralia.org.au
Export Award
LINUS SECURITY SYSTEM
Saul Midler – Managing Director
Foresight beats hindsight! (every time)
Linus is a software development and advisory business operating worldwide in the broad area of Operational Risk.
Linus is committed to educating organisations how best to protect themselves from serious operational threats and to achieve and maintain organizational resilience.
Ph: 9674 7274
Innovation Award
CO2
Andrew Gran
CO2 Australia is the Australian market leader in the establishment and management of 
forest carbon sinks intended for registration under formal emissions reduction schemes
CO2 Australia has grown to include a staff of 31 in-house professionals located across six offices in three Australian states. Large-scale tree plantings have been successfully established and managed in New South Wales, Victoria and Western Australia, totaling some 12,500 hectares of mallee eucalypts.
CO2 Australia is the Australian market leader in the establishment and management of forest carbon sinks intended for registration under formal emissions reduction schemes
CO2 Australia has grown to include a staff of 31 in-house professionals located across six offices in three Australian states. Large-scale tree plantings have been successfully established and managed in New South Wales, Victoria and Western Australia, totaling some 12,500 hectares of mallee eucalypts.
Ph: 89321 4111 | info@co2australia.com.au
Encouragement Award
TIFFINS
Mikhil Kotak – Director
Tiffins is Australia’s first Indian hot food lunch delivery system using innovative heat 
preserving thermally efficient Tiffin containers that conserve reheating costs, are re-usable and delivered on tricycles demonstrating an all round environmentally sustainable business practice.
It positions itself as a healthy, low fat, low-calorie takeaway. The business model focuses on building and retaining brand loyalty from a loyal customer base in the Melbourne CBD area
Ph: 8317 2602
2009 Business of the Year – 2 winners for this year
KEEPCUP
Hot Coffee. Cool planet!
Our love for a great takeaway coffee is costing our environment clearly.
Unsatisfied with the alternatives to replace disposable cups, we designed the KeepCup. KeepCup is the first barista standard reuseable coffee cup.
KeepCup was founded with the intention of reducing the 550 million disposable cups that are discarded to landfill annually in Australia.
We are attempting to build a business that we, both ourselves and our team enjoy working in because we are making a positive contribution to the world.
The marketplace for reusable alternatives is vast and largely untapped due to the unattractive and unsustainable design of most competitor offers. Like the “greenbag”, the KeepCup has the ability to draw attention to reuse and the individual’s capacity to make a positive contribution. In the end the KeepCup is just a fantastic choice, the important decision is the one to reuse.
Ph: 9620 0244 | abigail@keepcup.com.au
AND
ROOFTOP CINEMA
Barrie Barton – Co-founder
In 2007 Rooftop Cinema opened its doors atop the iconic Curtin House on Swanston Street in the city. Providing a combination of art house film, fresh food and beverages, fake grass, deckchairs and the best view in Melbourne, it quickly became one of the most sought after entertainment experiences in the city, attracting tens of thousands of patrons annually.
On the back of over $1.2 million dollars of positive publicity in its first season, Rooftop Cinema has grown substantially year by year, attracting greater sponsorship revenue and stronger ticket sales – all while maintaining its cachet and reputation as one of the coolest and desirable outdoor entertainment experiences in the world.
Our objectives are simple: We set out to build one of the most beautiful cinema experiences in the world, underpinned by a robust sponsorship model and marketing strategy to drive revenue. Now that we have achieved that with one site, our objective is to extend the concept to numerous sites in numerous cities.